-a New York-based fashion and lifestyle brand specializing in statement jewelry, fashion accessories, digitally printed scarves, coverups & totes.  Swimwear, made from recycled yarn; fade & cholrine resistance, italian fabric and design-led lifestyle, resort & special occasion products. Founded by designer Tapti Tapan, the brand is recognized for transforming original artwork and photography into distinctive wearable and lifestyle collections that combine creativity, craftsmanship, and individuality.  Made in New York, with all the core work done in New York from conceptualizing to the final product.  Inspiration from all around the world.

Every collection begins with original artistic, fashion forward concepts developed in-house and is brought to life through digital printing and carefully curated novelty & premium quality fabrics. The result is a designer, signature aesthetic characterized by bold color stories, striking patterns, and fashion-forward designs created for those who appreciate unique, expressive pieces that stand apart.  

In addition to fashion accessories and jewelry, Soul by Tapti Tapan develops custom and private-label opportunities for retailers, boutiques, resorts, specialty stores, museum shops, lifestyle retailers, and hospitality brands seeking distinctive products with a strong visual identity. The brand offers flexibility across materials, colorways, sizing, and product categories, making it an ideal partner for businesses looking to introduce exclusive collections tailored to their customer base.

The company's product portfolio includes statement necklaces, earrings, bracelets, scarves, totes, resort wear, swimwear, cover-ups, and digitally printed fabric products. Many designs are inspired by art, fashion, travel, architecture, nature, and contemporary fashion trends, resulting in collections that feel both globally influenced and uniquely original.    

Proudly designed in New York, Soul by Tapti Tapan is committed to creativity, quality, and innovation while maintaining a strong focus on craftsmanship and attention to detail. The brand's mission is to create products that inspire confidence, self-expression, elevate being and personal style while providing retail partners with distinctive merchandise that captures attention and creates memorable customer experiences.

Key Categories:

• Statement Jewelry
• Fashion Accessories
• Digitally Printed Scarves
• Totes 
• Swimwear & Cover-Ups
• Resort Wear
• Textile Design/ Fabric styling
• Private Label & Custom Collections
• Art-Fashion Inspired Lifestyle Products

Website: Soul by Tapti Tapan

Instagram: @SoulbyTaptiTapan

Designed in New York. Original Art. Distinctive Style. Signature Style. Fashion Forward