As customers are becoming more demanding about sustainable fashion, read some easy to achieve good practices for fashion brands and producers.
It becomes more and more popular to be sustainable. However, for some brands this is still something that they don't understand. Some of them think that being sustainable is very difficult, some of them probably don't care. However, the customers are becoming more demanding about sustainable fashion. Bulgarian Fashion Association gives clear direction and advices to the brands, how they can be more sustainable.
1. Craftsmanship is sustainable
Yes, all those fabrics, clothes and accessories developed with traditional artisanal techniques that preserve local know-how and heritage and their transmission across generations are sustainable fashion. Every brand can make a small effort to preserve tradition because cultural heritage embodied in traditional crafts is an integral part of any nation. It reflects the culture and tradition of a particular region and in this way make your products more recognizable.
2. Sustainable Production, Dyeing and Finishing
Fabrics, clothes and accessories processed with innovative energy and water saving techniques, with low emissions, harmful chemicals free, or with traditional techniques that improve the overall environmental footprint, like natural dyes, are sustainable.
For example, the heat transfer sublimation printing process is a great eco-friendly and highly sustainable printing technique. It is not only simple, but also efficient in creating bright and interesting prints on fabric. Sublimation results in minimum wastage and no dye gets into the water system which happens with many other dyeing processes.
Sublimation printing creates absolutely zero waste. It is used on polyester, which is recyclable. So, sublimation is the most environmentally friendly and sustainable method of garment printing and production.
3. Fair and Ethical Practices
To achieve this, you need to select carefully who manufactures your products. Use of Social Cooperatives, adoption of Fair Trade practices, social solidarity activities in the production process are the things you need to care about.
4. Sustainable Raw Materials
Choose materials with specific sustainable characteristics: certified wood; linen, wool, cotton and other fibers from sustainable cultivations; natural colors fibers, etc.
Produce within a supply chain where the manufacturing phases are carried out locally in order to reduce long distance transportation emissions and pollution. A good decision for European brands is to produce in Europe.
As you can see, being sustainable is not so difficult.
Visit stand 1478 at the White Label Expo in London on 27-28 November to source some sustainable fashion products from Bulgarian manufacturers.
Don’t forget to register for your FREE ticket for the White Label World Expo London at the top of the page.
For exhibiting and sponsorship opportunities please contact Nick Woore on 0117 929 6099 or email email@example.com