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The Ultimate Guide to white and private label selling success

If you're looking to break into the private or white label industry we're sure there are a few tips you would like to know to ensure you're setting yourself up for success! As one of the biggest eCommerce platforms in the world, listing your product offerings on Amazon is a no brainer and here are some pointers to get you started!

What's the difference between white and private label products? 

When discussing white label products, we're referring to products manufactured in bulk, then purchased by several different companies, who will then brand the product as they wish and sell it on to appear as their own. Private label products are specifically produced to the specifications that are given by a company and then branded as their own. 

Top tips to ensure your product choice is on point

1) Consider the pricing and how to gain traction

- If you’re planning to sell on Amazon, products priced below 15 Euros could take a big hit from Amazon fees

- Unless you’re selling in bulk the above is a key factor to take into consideration.

- Change the pricing of your product/products once a week as this results in Amazon notifying customers that the price has reduced.

- Shout about the fact you’re selling on Amazon and use social media and your friends to your advantage.

2) Make sure the market isn’t saturated

- If it is, make sure you can offer something that stands out from the crowd.

- If the product you’re considering has listings over two pages long, with variations in colour and size, it’s probably not going to be the easiest market to break into.

- Product research tools are great but keep in mind that a lot of people use them so the ‘perfect’ product could be found by many which then ranks up the competition.

3) Finding the right supplier

The top 3 places we would recommend for finding the right supplier are:

- Ali Baba: as the biggest global retail marketplace offering quality products at factory prices, Ali Baba is at the top for finding both suppliers and manufacturers.

- ThomasNet: not only is it free to use but you can search for manufacturers by product and location.

- Zentrada: this is the European version of Ali Baba. The items found on Zentrada are generally more expensive but better quality.

Top tips to optimise the selling process

1) What makes a great listing?

Your priority should be increasing the conversion rate of your product. This is what will ultimately get your product noticed. Images, a good product description, competitive pricing and positive reviews are what matters the most when creating the perfect listing.

2) What classes as a good image?

Customers will often make a choice based on the preview of your product, so you want the visuals to be on point. Include as many images as possible and capture the product from all angles.

The quality of your photos is very important. Make sure they are the right size and fit the given frames. Likewise, make sure your images have the minimum width required for zoom; 1000 x 1000 pixels.

If you are unable to take great pictures of the products yourself, it is worth thinking about hiring a professional photographer. Especially for small businesses this often works out cheaper than buying all the necessary equipment.

3) Optimise your listing

Now that you have great images of your product, it is time to optimize your listing. Your main concern here should be to make sure that potential customers can easily find your product. You’ll achieve this through keywords. Here are some guidelines for perfecting your keywords:

- Don’t use commas or repeat words, even if they are similar like colour and color

- Don’t use competitor’s brand names, however, add keywords that your competitors include in their descriptions

- Ensure everything is spelled correctly

4) Launching your product

Your priority throughout the launch should be to sell as many products as possible and getting positive reviews only. Negative reviews will drive customers away. Initially, profit should not be your main concern, as you will have to sell your products at a competitive price.

5) Getting product reviews

Getting reviews is difficult as only one for every 200 customers will leave a review, but there are ways to encourage them to leave feedback. E-mails are a great way of reminding people to review a product. They are even more effective when they include an incentive, like for example a free eBook or even a funny story that’s relevant to your customers.

6) Negative feedback

You should avoid negative reviews at all costs, especially as a start-up. A few simple ways of avoiding this are:

- Sending emails, they will become the first point of contact for the customer.

- Never miss the shipping date.

- Always answer customer’s questions as soon as possible and make sure to be honest.

Being aware of the above and considering your options is key to making sure you set yourself up for success rather than failure. Diving straight in can be tempting but getting it right avoids any errors along the way.

Find out the secrets to a successful business at the White Label World Expo and don’t forget to register for free tickets at the top of the page. 

For exhibiting and sponsorship opportunities email whitelabeluk@prysmgroup.co.uk or call (+44) 01872 218 007.