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Selling on eBay: A Step-by-Step Guide for Beginners

Before you create an eBay account and listing read this guide and you’ll see, it’s a piece of cake - even for eBay newbies. We will walk you through the processes of setting up your account, creating your first listing and making sure it gets ample exposure.

Stage 1 – Set up your account & create a listing

Click ‘register’ to get started. Setting up your account will only take a few moments but there are some things to look out for…

1 – Account Registration

You will have to decide if you want to go ahead with the default personal account, which is perfect for anyone looking to only sell a few of their unwanted belongings. However, if your goal is to regularly sell large quantities of stock, opt for a business account.

2 – User ID

The next step will ask you to create a user ID. This will be portrayed on all your listings so be sure to choose a professional name that relates to your business.

3 – Payment Method

In the following step you will have to set up an automated payment method. This can be PayPal, a checking account, or a credit or debit card. eBay will use this to charge you for any fees and refunds.

Now your account is all set up it’s time to start selling! Click ‘sell’ to get started…

4 – Identify your Product

First, choose between the two listing tools. The quick listing tool can be useful for your first listing as it provides valuable guidance for first-time sellers. However, if you’re going to regularly sell large quantities, use the advanced listing tool as it accommodates some handy additional features for a more detailed listing. To create a listing, enter your product title or keywords into the search bar and complete all product information required.

5 – Listing Style

Do you want to create an auction-style listing or a fixed-price listing? Use an auction-style listing if you are unsure of an items value, it is rare or unique, or you want to sell it quickly. You can also include a fixed-price Buy It Now option in your auction.  If you know the price you want to set for your item and have a large inventory, a fixed-price listing will be more suitable for you.

6 – Duration

The next step is to set a start-time and duration for your listing. As fixed-price auctions are automatically renewed each month unless the seller deletes them, this step is particularly important for auctions. Think about when buyers will be most likely to place bids. The more sellers are online when your auction is ending, the more will place bids on your listing. The closing time will be the same time of day as the start time for all auctions.

7 – Pricing

Don’t ever underestimate the importance of competitive pricing on eBay! This has a huge impact on others willingness to buy and simultaneously improves your items visibility. To gauge a price, do some research and look through sold items that are similar to yours. Likewise, pay close attention to unsold items and why they didn’t sell so you can avoid making the same mistakes.

8 – Shipping

In the world of Amazon Prime it is important to have an attractive shipping policy, preferably with fast delivery and easy returns. eBay offers many different options for you to choose from depending on what kind of product you’re selling. However, if you think you need help with sending orders out, it’s worth considering signing up for eBay’s Global Shipping Program. This way eBay will take care of the shipping process and will be accountable for any mishaps, you will only get charged for fees and the shipping cost.

Stage 2 – Manage your Listing


Maintaining a positive seller reputation will substantially increase your credibility as a seller, which will in turn encourage more buyers to purchase your products. There are many straightforward suggestions for building a positive reputation. These are just a few of them: Provide outstanding customer service, keep track of inventory and avoid overselling, leave positive feedback for buyers.

Complete Transaction

You will be notified immediately when one of your items sells. You should always ship the item as soon as the payment has been verified. If you haven’t received a payment within a couple of days, contact the buyer. If they don’t respond to you then, you will have to report this to eBay who will then open a claim with the buyer. If this stays unresolved you will be refunded for the fee and can relist the item.    

Promote Listings

If you struggle to generate enough interest for your listing you can easily promote it via eBay advertising which will increase your exposure by over 30%, according to eBay. You can decide for yourself how much you want to pay for promotion as eBay uses ad rates. However, if you choose a higher rate, you’re more likely to be promoted by eBay.

This guide provides very foundational knowledge for eBay newcomers. As you become more experienced, start experimenting to see what might benefit your business. Start by analysing your data and incorporating small changes to see if they will boost your sales.

With this guide to get you started, you’ll be an expert in no time!