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Turn a startup into success and minimal money into millions

There’s no doubt that selling private and white label products is by far the best business model for success and money-hungry entrepreneurs to get stuck into. Let the amount of flourishing private and white label businesses be the proof. With virtually anything having the potential to become a new private or white label product, the world is your oyster. 

Because of the amount of research and preparation this type of business requires you won’t become a millionaire overnight – but don’t let that put you off. For anyone looking for a reasonably quick and easy way to create a lucrative business this is the perfect approach.

First of all, you HAVE to make sure you invest enough time in the researching process. Choosing the wrong niche or product is a very expensive mistake you want to avoid at all costs. Research niches that aren’t saturated and start finding products you could sell yourself. Also, stay away from complex items and stick to products that are easy to design. Electronics in particular tend to be more liable to have faults and cause problems down the road.

Your next step should be to look for possible competitors. If you find a product type that has primarily negative reviews, read them to find out if there is a simple way for you to improve the product. If that’s the case, you know there’s definitely a demand for your product. You’ll be able to win over your competitor’s customers by giving them what they want.

Your next mission is to find a supplier. However, before you get started, make sure you have all the funds you need to get your business off the ground and are aware of all regulations and taxes that are relevant to you. Suppliers will only deal with serious businesses, not tire kickers.

It’s also indispensable that you do your research properly; you’ll have to trust a supplier with your hard-earned money. Vet them thoroughly and make sure they’re up to the job, especially if you’re planning to sell private label products. You don’t want to be let down last minute.

Now, you’re probably wondering which platform provides the best foundation for selling private and white label products. At the end of the day, this is a decision only you can make - but let’s sum up the best three options for a business like yours.

Third-party platforms 

Listing your item on a third-party platform like Amazon will make it easier for you to reach your target market without putting efforts into marketing a website. However, you’ll get hit hard by listing fees on all third-party platforms.


Building your own website will mean no listing fees and therefore larger profit margins. BUT you will have to spend a lot of time on marketing your website to create brand awareness and attracting buyers which can be quite challenging in the beginning.


Using a mix of both in the beginning could be the right option for you. You’ll be able to build up some capital while you’re developing your website.

Now, before you jump into the fun stuff like content marketing, Facebook ads, brand development, and Instagram marketing, make sure you have a plan of action to make sure you stay on top of everything. As long as you are organised and keep track of your competition, you’re all set for success.

Does this sound like something you’re interested in? Do you want to learn more about the industry? Are you looking to start a white or private label career? Why not attend the White Label World Expo and get face-to-face with like-minded entrepreneurs, leading industry experts and suppliers? Better still, it’s completely FREE to attend. Find out more HERE