Discover how to take control of your products and your brand on Amazon: the Pukka Teas way in a recent interview with Steve Honight.
Every week on the eCommerce MasterPlan Podcast Chloë Thomas (Keynote Speaker at the White Label World Expo) interviews a different eCommerce business leader. Covering the whole range of eCommerce selling from white labelling to high street retail.
In this interview Chloë interviews Steve Honight, eCommerce Lead at Pukka Teas.
Steve Honight is the eCommerce Lead at Pukka who sell organic teas and food supplements. They’ve been in business since 2001 and now over 2 million cups of Pukka tea are drunk globally every day. You’ll find their products on supermarket shelves around the UK, and they also sell via their own website and on Amazon. A big part of Steve’s role is managing their brand and performance on Amazon, exactly what the interview is all about.
Here’s a little excerpt of the interview:
As a brand owner, I think it's really your duty or obligation to make sure that if consumers are looking for your product on Amazon, then you're in control of all the content that's listed there. There are a number of steps that you can take to make sure that the customer has a brand friendly experience with your brand on Amazon.
You can listen for free on their website, on Apple Podcasts, or your podcast player of choice. Check it out to find out how as a brand or product owner you can take control of your listings on Amazon. Including the Amazon brand registry, claiming listings, tools to monitor shops on Amazon, and a step by step guide to make it all work for you.
Once you’ve learnt all you can from Steve’s episode check out some of the others!
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