It doesn’t matter how big or small your company is, you should never underestimate the impact social media can have on your business and consumers. These platforms are brilliant for connecting with your customers, increasing brand awareness and boosting sales. The reasons for using social media as a marketing strategy are endless, from showing authenticity to providing support, social media is a great allrounder no business should miss out on. And the best part? It’s free. So if you have a limited budget or just want to save some money on marketing, make the most of these free platforms to grow your business. Furthermore, a clever campaign can easily go viral and massively increase brand awareness, and in turn increase sales.