Fulfilment is the process that takes your product from you to your customers front door and a solid fulfilment plan decreases cart abandonment. Why? Because consumers expect fast and cheap shipping. Falling short in this area can hit your business hard. Even if you have the world’s most amazing product, most effective marketing strategy, and the most perfectly designed website, if you can’t get your product to your customers, you end up empty-handed. The best strategy for most companies is outsourcing the fulfilment process. A team of experts will ensure the right product will be delivered to your customer in no time. They will also take care of any returns, so all you have to worry about is growing awareness and increasing sales.