We at the White Label World Expo are thrilled to have Alex Genov, Head of Customer Research at Zappos, as a keynote speaker this fall! With his extensive background in Experimental Social Psychology and passion for research, design, and innovation, Alex has dedicated his professional career to creating remarkable products and services that make people’s lives easier and more enjoyable.
Alex’s keynote session will cover Focusing on the Customer As a Person, with the goal of introducing a new way of thinking about how companies approach understanding their users, customers, consumers, fans, followers, etc. Alex will present ideas that challenge the typical approach to understand customers, namely that the final object of understanding within customer research is real people with real behaviors and emotions, not just “shoppers” or “users”.
Entrepreneurs and business owners alike will not want to miss out on this opportunity to learn the ins and outs of customer service and research directly from the company that is known for and excels in exactly that. The central belief at Zappos is “Customer Nirvana”, or that customer-centricity leads to good things. In their 20 years of existence, this mentality has shown to be extremely successful and they have proved that customer loyalty results in a high net promoter score and customers who sing praises to their friends.
Overall, Alex’s seminar is going to highlight a cross-functional, cross-silo research case study from Zappos. Register now for your free tickets so that you don’t miss this opportunity to learn directly from industry leaders like Alex!