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UNITED KINGDOM | 22 & 23 FEB 2021 ExCeL LONDON
LAS VEGAS | 26 & 27 FEB 2020 LVCC USA
EUROPE | 6 & 7 MAY 2020 MESSE FRANKFURT
ASIA | SEPT 2020 COMING SOON
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Keynote Speaker
Alan Barratt: Speaking at the White Label Expo

Alan Barratt


Build a Brand, Not a Business

Building a business doesn’t create a brand, but create a brand and you can build a business. Learn about the key factors and decisions that led to building one of the best known and fastest growing businesses in the UK over the last five years, Grenade.

About Alan Barratt

Alan has had a lifelong journey with entrepreneurship starting at the age of 11 when he was nearly expelled from school for selling cakes in the playground to his fellow pupils. He managed to resolve the situation by negotiating a deal to sell to the teachers at preferential rates, and it was at this point he realised he wanted to work for himself and that his powers of persuasion were a valuable asset and that he was also unemployable! He has worked in every sector within health and fitness from being a personal trainer and managing privately owned fitness clubs, to pioneering the UK sports nutrition market by importing and distributing US made products before co-founding Grenade® with his wife, Juliet Barratt, in 2009.