Alex Linebaugh is the founder and CEO of SOCO, a leading social commerce agency that helps consumer brands scale through creator-driven marketing. Working with brands ranging from startups to global household names, Alex has built systems that have generated millions in TikTok Shop sales by leveraging the intersection of content, creators, and commerce. His work focuses on how social platforms are fundamentally reshaping consumer behavior and redefining the future of retail. Through his agency, educational content, and speaking engagements, Alex helps entrepreneurs and business leaders understand the shift from traditional e-commerce to social commerce—and why the next generation of billion-dollar brands will be built differently than those before them.