Speakers

Session Title 

TikTok Shop Changed My Business: Virality Is Just The Beginning

Session Description 

TikTok Shop transformed David Connor's business, taking Kanzen from around 100 parcels to 10,000 in just three months. But what happens after a product goes viral? David shares the reality behind explosive social-commerce growth, from creators and consumer behaviour to operations, product strategy and scaling. This session explores why virality can open the door, but building a sustainable brand requires much more than a moment of online success. 

About David Connor

David Connor is an entrepreneur, investor and Founder & CEO of Kanzen, one of the UK's fastest-growing science-led skincare brands. Before entering beauty, David built a successful career in music, relocating to the US and working within the management network behind some of the world's biggest artists. After discovering the potential of hypochlorous acid through the biotechnology industry, David launched Kanzen. Following an initially challenging period of growth, the brand exploded through TikTok Shop. 

Today, Kanzen sells hundreds of thousands of products and continues to expand across retail and international markets, including the US. David now shares the realities behind entrepreneurship, from product innovation and social commerce to scaling, leadership and the founder mindset required to turn an opportunity into a sustainable business.