Location pin
LAS VEGAS | 1 & 2 SEPT 2021 SOUTH HALL LVCC USA
NEW YORK | 30 SEPT & 1 OCT 2021 JAVITS CENTER
EUROPE | 13 & 14 OCT 2021 MESSE FRANKFURT
UNITED KINGDOM | 2 & 3 MARCH 2022 ExCeL LONDON
Return to Speaker page
Keynote Speaker
Emma Thornton: Speaking at the White Label Expo

Emma Thornton

Founder and Owner - True Skincare


A Brand With Purpose And The Transparency Pursuit

Taking you through the TRUE Skincare journey and its inception whilst exploring the reason why a brand’s “purpose” is becoming increasingly important in a crowded market. What really is sustainability? How do we define “transparency” and how it can be used to inspire and educate? How can we set ourselves apart through inherent purpose?

About Emma Thornton

Having registered the business in March 2018, the TRUE range quickly launched with Holland & Barrett in May 2018 and has continued to expand its distribution in leading retailers such as Boots online, Birchbox, Ocado, Amazon and FeelUnique. Since launching, the award-wining British brand has gained a legion of fans which led to the vegan and cruelty-free range selling out almost instantly amongst retailers; whilst its founder and products have been celebrated within the mainstream and natural beauty press.