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Gee Kullar

Gee Kullar

Head of Paid Search & Co-Founder, JudeLuxe, JudeLuxe
Gee Kullar is the Head of Paid Search & Co-Founder at JudeLuxe, the architect of BOI®, the profit-first framework the agency runs across its client base. His starting point is simple: most businesses know what their products sell for, but not what those products are actually worth. Gee has spent the past decade building systems that answer that question properly, measuring every product's true contribution once costs, returns and repeat custom are taken into account. The results speak plainly: brands across fashion, beauty, home and consumer goods are now making more profit from the same range, often within the first month. He speaks regularly about why the numbers most businesses rely on are the wrong ones.

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