Harmony Murphy
Head of Retail UK - Google
Brand Values and Diversity in Advertising
Brand values can be defined as the foundational beliefs that a company stands for. They refer to the “ideals'' '' guiding the brand''s actions, such as environmental protection, diversity, solidarity, or transparency, I will explore why brand values are crucial. Furthermore I will deep dive into diversity in advertising and how it allows consumers to see themselves within an ad campaign and to really connect. Rather than just sympathize with the actors in a commercial, when consumers see people who look and act like them, that shared experience translates to something stronger: empathy. Furthermore exploring.
Biography
Harmony is an experienced advertising director, throughout her career working within top global tech brands and media outlets to drive impactful business transformation via her strategic and consultative leadership input. Harmony is regarded as an innovative and creative intellectual within the digital & tech industry - often speaking on panels, published opinion columns and popular events within the UK and EU. Currently Harmony Murphy is Head of Retail MMS UKI at Google, prior Harmony was General Managing Director UK Advertising at eBay and Global Head of Digital & Programmatic at The Telegraph Newspaper Group.
Harmony Murphy
Head of Retail UK - Google
Brand Values and Diversity in Advertising
Brand values can be defined as the foundational beliefs that a company stands for. They refer to the “ideals'' '' guiding the brand''s actions, such as environmental protection, diversity, solidarity, or transparency, I will explore why brand values are crucial. Furthermore I will deep dive into diversity in advertising and how it allows consumers to see themselves within an ad campaign and to really connect. Rather than just sympathize with the actors in a commercial, when consumers see people who look and act like them, that shared experience translates to something stronger: empathy. Furthermore exploring.