Location pin
LAS VEGAS | 25 & 26 MAY 2022 SOUTH HALL LVCC USA
NEW YORK | 29 & 30 SEPT 2022 JAVITS CENTER
EUROPE | 12 & 13 OCT 2022 MESSE FRANKFURT
UNITED KINGDOM | 2 & 3 MARCH 2022 ExCeL LONDON
Return to Speaker page Isabel Edwards: Speaking at the White Label Expo

Isabel Edwards


Sensation Transference: Why Great Branding is a Moneymaker

Think of your favourite products and how they make you feel. What if the reality is they’re actually subpar, but companies convince you to think you simply must have them in your life? The power of branding should never be underestimated.
Learn how sensation transference builds attachment between buyers and products and how great branding will create lifelong customers.

About Isabel Edwards

Starting her career in marketing, Isabel naturally gravitated towards the development of brands and working with SMEs to create strong identities and profitable strategies.
After working alongside and developing growth plans for a multitude of companies in a marketing agency, she took the leap to work in-house for a SAAS ecommerce platform founded by Sean Brown.
Initially continuing her marketing role for the company, Isabel’s branding expertise was soon put to good use in a full time design role. She now develops a whole host of digital brands under the umbrella of Versori, a powerhouse in the ecommerce tech space.
In recent years, Isabel has achieved several significant milestones, including delivering workshops to marketing students and celebrating multiple Start-Up-of-the-Year and Small-Business-of-the-Year awards.