Location pin
LAS VEGAS | 3 & 4 MAY 2023 SOUTH HALL LVCC USA
NEW YORK | 29 & 30 SEPT 2022 JAVITS CENTER
EUROPE | 12 & 13 OCT 2022 MESSE FRANKFURT
UNITED KINGDOM | 28 FEB & 1 MAR 2023 ExCeL LONDON
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Keynote Speaker
Janet Milner-Walker: Speaking at the White Label Expo

Janet Milner-Walker

Bespoke Advantage


The Power of the Personal Brand

The Power of a Personal Brand

Having a clear purpose, is a very successful strategy to gaining market share, strengthening reputation, and connecting with customers authentically. In the beauty and wellness industry, people not only want to be part of shaping the brands they love, they want to be able to contribute to a greater cause. Building a successful brand is dependent on a successful product, but also on connecting with your customers on a deeper level. Janet will be sharing how to build a brand that ensures genuine and long-term relationships with your customers through

1.Passion & purpose
2.Authenticity & Transparency
3.Community & Trust

About Janet Milner-Walker

South Africa born Janet Milner-Walker, is the founder of Bespoke Advantage, a brand management company working with clients across the beauty, spa, and wellness sector to build their brands from ‘concept to shelf’. She has an MA in Strategic Marketing from Kingston University, and she has worked across the industry for over 20 years with start-ups and blue-chip beauty brands, luxury goods multinationals and retailers, developing and launching products and brands for the likes of Harvey Nichols, Body Shop, Boots, M&S and Crabtree & Evelyn.

Based in London Bespoke Advantage work with well-funded start-ups and established beauty and wellness companies in the UK and internationally to create and launch purposeful brands that have a positive impact of people’s health, beauty, and well-being.

Janet brings her candid style, and her passion for brand building to share why personality, authenticity and transparency are critical when developing a beauty and wellness brand both on and offline.