Speakers

Session Title

From Idea to Bestseller: How to Build Products That Sell

Session Description 

How do you turn an idea into a product people actually want to buy? Skinnydip co-founder Lewis Blitz shares practical lessons on identifying trends, developing and pricing products, working with major retailers, managing margins and inventory, and using licensing effectively. Drawing on real-world experience, the session explores what makes products commercially successful, the mistakes brands commonly make, and how to test, learn and scale without taking unnecessary risks.

About Lewis Blitz

Lewis Blitz is the co-founder of Skinnydip London, a global fashion, lifestyle and accessories brand. Since launching Skinnydip in 2011, Lewis has helped grow the business from a start-up into an international brand, developing products for some of the world’s leading retailers and building partnerships with globally recognised names including Disney, Universal and Warner Bros. With over 15 years’ experience in product development, retail, ecommerce, wholesale and licensing, Lewis has been closely involved in taking products from initial concept through to production and ultimately into the hands of consumers. His experience spans the realities of building a consumer brand, working with major retailers, identifying trends, managing inventory and adapting to a rapidly changing retail landscape.