Liana M. Zavo
Forbes Business Council & ZavoMedia Group
PR Tips And Benefits For Small Businesses: Online Reputation Can Propel Your Personal Brand And Business Forward
Without publicity and a well-known reputation, a business may have a hard time growing and thriving in its respective industry. A steady stream of efficient marketing strategies can help build an audience that equates to more profit. This is where public relations can help build, promote and manage brand reputation.
A common misconception that many small-time business owners believe is that PR is for large corporations and globally recognized brands. As a PR consultant for many years, I often correct this notion. PR isn’t only limited to million-dollar companies. All types of businesses can benefit from public relations if performed appropriately. I’ve witnessed how small entrepreneurs started
from humble beginnings and progressively scaled into successful and sought-after brands because of PR. Here are five reasons to invest and plan your business growth with PR.