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Lucy Bowes
Session Title
From Blank to Brand: How I Built a £2M Embroidery Business
Session Description
In 2021, Lucy Bowes started Lucy & Lola with a simple idea: source quality blank pet accessories and make them beautiful through embroidery and design. Four years later, the business has grown to nearly £2 million in annual revenue, entirely through content-led growth and a strong personal brand. In this session, Lucy shares exactly how she did it and what other product brand builders can learn from her journey.
About Lucy Bowes
Lucy Bowes is the founder and CEO of Lucy & Lola, a design-led pet accessories and embroidery brand she built from the ground up in 2021. Starting with sourced blank products and a passion for design, Lucy grew the business to nearly £2 million in annual revenue in under four years, with strong international growth particularly in the US. Lucy was named on the Forbes 30 Under 30 Europe 2026 list in the Retail and Ecommerce category.
A passionate advocate for female founders and small business growth, Lucy regularly speaks on DTC growth, content-led marketing, international expansion, and building a product brand from scratch. She has worked with brands including FedEx, Simply Business, giffgaff and Adobe.