The Amazon Demand Side Platform (DSP) represents a tremendous but challenging opportunity for many brands and sellers. Marcus Siddons, MD & Founder of Aurelius, an Amazon Advertising specialist will explore the opportunities and challenges of the Amazon DSP. A specific recipe for success will be detailed at the end of the session.
About Marcus Siddons
Marcus Siddons is founder of Aurelius, an Amazon Advertising specialist.
Marcus has extensive international business experience in the digital media, marketing technology, e-commerce and advertising space across the US, Europe, Middle East and Asia Pacific regions.
Aurelius is an Amazon Advertising specialist focusing on content, advertising and reporting. Bringing these disciplines together offers brands fast and frictionless advice and execution to drive sales in the UK and new markets. The UK needs to export more, much more. Aurelius is here to accelerate commerce worldwide.
In a past life Marcus ran GroupM, the media investment arm of WPP, in the Middle East & Africa. Here he lead a multi-disciplinary team of business leaders, data scientists, engineers and product managers obsessed by a desire to develop data-driven breakthroughs and advance the science of consumer-centric communications. While at WPP he also launched WPP’s Amazon Center of Excellence.???