Speakers

Session Title

How We Grew Without Spending

Session Description

PerfectTed scaled to 35,000 stores across 50 countries with virtually no paid marketing budget. In this talk, husband and wife: Marisa and Levi break down exactly how they did it, from scrappy distribution moves to a content strategy that generates millions of views for free. Packed with honest lessons and actionable takeaways, this is a masterclass in building a brand that grows through creativity, community, and compounding bets rather than cash.

About Marisa Poster 

Marisa Poster is one of the three co-founders of PerfectTed, the world's largest matcha brand. Together with co-founders Teddie and Levi, they scaled the business to 35,000 stores across 50 countries, achieving a £40M+ run rate in under four years, with virtually no paid marketing budget. Their growth story began on BBC's Dragons' Den, where they secured investment from Steven Bartlett, and has since been recognised globally. Marisa, named Young British Entrepreneur of the Year and a Forbes 30 Under 30 honouree, is also a passionate advocate for mental health, openly sharing her experience with ADHD and anxiety. Marisa speaks on brand building, organic growth, entrepreneurship, and scaling a challenger brand from niche to global.