Stephan Schuster
Commercial Director EMEA - HUGO BOSS
Omnichannel Application and It's Benefits.
Insights into successfully applying a diverse omnichannel strategy that attracts multiple target audiences and supports retailers and brands sustainable and risk balanced expansion plans. Considerations for a successful sales channel mix and the criteria''s for a practical implementation.
Biography
With over 20 years of experience working for global brands including Hugo Boss and Nicole Farhi, Stephan Schuster, is a leading expert in strategic distribution, sales and market optimisation.
As Commercial Director of Hugo Boss EMEA, he has been instrumental in their strategic growth in North Europe, including an aggressive retail expansion plan, the development of the brand''s franchise business, and the diversification of distribution channels to meet the evolving needs of the Gen Z consumer.
Stephan now works as an independent consultant, helping luxury brands to diversify and optimise market opportunities, manage risk, and strategically grow sales by widening their consumer demographic.
Stephan Schuster
Commercial Director EMEA - HUGO BOSS
Omnichannel Application and It's Benefits.
Insights into successfully applying a diverse omnichannel strategy that attracts multiple target audiences and supports retailers and brands sustainable and risk balanced expansion plans. Considerations for a successful sales channel mix and the criteria''s for a practical implementation.