Location pin
UNITED KINGDOM | 22 & 23 FEB 2021 ExCeL LONDON
LAS VEGAS | 26 & 27 FEB 2020 LVCC USA
EUROPE | 6 & 7 MAY 2020 MESSE FRANKFURT
ASIA | SEPT 2020 COMING SOON
The White Label Expo logo

Marketing & Business Service Theatre

This will be a dedicated platform to learn from the experts within the business and marketing industry, learning from their past experiences and their professional expertise. Everything you need to know to make your business the first in line.

  • Wednesday
  • Thursday
    • Laura Mathieson: Speaking in the Marketing & Business Service Theatre

      11.00 - 11.30

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      11.00 - 11.30

      Laura Mathieson - Selling Online Support Ltd

      How to Increase Sales on eBay - Secrets of an eBay Specialist

      90% of eBay sellers don’t fully optimise their listings - are you one of them? Do you want to learn what’s most important to rank highly with Cassini, eBay’s search engine? Find out what are the Top Six most important elements you need to focus on. Fortunes are available to be made on eBay - come along and get some pointers in this illuminating talk from a leading Business Consultant specialising in eBay.


      Dieter Pluess: Speaking in the Marketing & Business Service Theatre

      11.45 - 12.15

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      11.45 - 12.15

      Dieter Pluess - Asendia Singapore Pte Ltd

      Grow Your Cross-Border eCommerce Business Through Postal Solutions into Asia

      As ecommerce grows not just in-country but cross-border as well, businesses can access the global postal network into Asia Pacific and beyond. The increase demand by ecommerce business owners to find cost effective, reliable and feature-rich cross-border solutions through the value chain is largely influenced by impact of consumers demands. Dieter will take you through key points on how to balance your ecommerce growth with online consumer demands whilst leveraging on postal solutions.


      William James: Speaking in the Marketing & Business Service Theatre

      12.30 - 13.00

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      12.30 - 13.00

      William James - Target Studios Ltd

      How to Create Better Photography and Achieve Better Sales

      If your budget for photography and video content creation is close to zero, we have some great tips to help you DIY at home. If you are serious about growing your business, we can show you how using high quality photography will build your brand, not wreck it! And if you are already a successful brand we can show you how to get true value from professional photography.


      Lawrie Elwell: Speaking in the Marketing & Business Service Theatre

      13.15 - 13.45

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      13.15 - 13.45

      Lawrie Elwell - Product Sourcing Services

      Avoiding the Pitfalls of Sourcing From China

      Learn how to avoid the common mistakes when buying directly from China. What is a reasonable order size, how to get what you expect, is a visit necessary, calculating duty, the free shipping trap, getting a fair price, regulation concerns, less than full containers and currency buying. All of these will be covered, so a perfect introduction should you be looking to source from China.


      Tanguy Rohou: Speaking in the Marketing & Business Service Theatre

      14.00 - 14.30

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      14.00 - 14.30

      Tanguy Rohou - Trendle Analytics

      Amazon Owes You Money!

      Your products often get damaged or lost within Amazon’s FBA Fulfilment Centres and Amazon should then compensate you. But as amazon is such a huge machine this does not always happen, so how to make sure you get everything back that you are owed? We’ll show you how to identify claims and how to file them.


      Meghla Bhardwaj: Speaking in the Marketing & Business Service Theatre

      14.45 - 15.15

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      14.45 - 15.15

      Meghla Bhardwaj - India Sourcing Trip

      How to Source Products from India to Sell Online

      Learn how to import products from India for your private label eCommerce or Amazon FBA business. Find out which categories you can source from the country, how to find and vet suppliers, and how to manage quality. You will also get an understanding of how sourcing from India is different from buying from China, and get some tips on importing effectively.


      Klaidas Siuipys: Speaking in the Marketing & Business Service Theatre

      15.30 - 16.00

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      15.30 - 16.00

      Klaidas Siuipys - Shayz Consulting

      Amazon Sun Tzu PPC – a Different Perspective on Amazon Advertising

      It’s a tough, competitive world out there and solid strategy – the art of war – is a must for any serious seller. In this session, we’ll cover a range of defence and attack strategies to protect your brand sales using Amazon advertising as well as ways to steal sales from bigger and stronger competitors with “guerrilla warfare” tactics.