How AI is changing the everyday of e-Commerce

Valtteri and Aleksi walk through real-world customer cases from leading Nordic e-commerce brands, exploring how AI-driven solutions have delivered measurable results in customer support automation and conversion optimization. Drawing on firsthand experience, they share both the successes and the hard-won lessons, because some of the most valuable insights come from understanding what didn't work.

Throughout the session, they present data-backed findings from A/B testing, offering a clear-eyed view of what actually works the best in practice.

The key questions this seminar answers: how can you significantly reduce the volume of repetitive customer service inquiries and how can you create an online shopping experience that feels as personal and intuitive as walking into a physical store.