Beyond Optimisation: Building a Genuinely Profitable Amazon Brand

This session gives you a framework for answering that. NSTAR will walk through how they assess a brand on takeover: how to work out true profitability once advertising, fees, returns and operational costs are accounted for, which levers genuinely move contribution margin, and how to connect advertising decisions to the wider commercial reality of the business instead of running them in a silo.

We also cover where Amazon Marketing Cloud earns its place. AMC gets talked about far more than it gets used well, so we show the specific questions it answers that standard reporting cannot, and how those answers change what you do next.