From Blank to Brand: How I Built a £2M Embroidery Business

12 Nov 2026
Keynote Theatre 1
In 2021, Lucy Bowes started Lucy & Lola with a simple idea: source quality blank pet accessories and make them beautiful through embroidery and design. Four years later, the business has grown to nearly £2 million in annual revenue, entirely through content-led growth and a strong personal brand. In this session, Lucy shares exactly how she did it and what other product brand builders can learn from her journey
Speakers
Lucy Bowes
Lucy Bowes, Founder and CEO - Lucy & Lola