How Flawed AI Suggestions Could Sabotage Your Conversion Rates

Are the AI tools your ecommerce team uses helping or hurting conversion rates? A single flawed UX suggestion from an AI tool can have astronomical business costs, yet public tests show most generative AI tools have accuracy rates as low as 50-75%.

Ania Klimczuk from Baymard Institute will cut through the hype to provide a critical look at the reality of using generative AI for UX. We’ll talk about the risks of AI UX tools, from missing critical UX issues to making suggestions that actively harm conversions. Using unvetted AI UX tools is a gamble your e-commerce site can't afford. Learn how to distinguish between a valuable tool and a costly liability when using AI to improve conversion rates.