Online Shoppers Don't Care About AI (Unless It’s Done Well)

Every company is boasting about their AI features right now. There’s a lot of hype, but which AI features will actually make your site easier to shop and improve your conversion rates? How do you avoid wasting money building a feature that your customers will just ignore? 

After over 15 years of researching e-commerce sites, Baymard Institute has found one consistent truth: users don’t care about the technology behind a feature on a site. They care whether the feature helps them find, understand, and choose the right product.

You’ll get a first look at Baymard's newly released AI-specific UX best practice guidelines and research into how online shoppers actually feel about AI. The data offers a reality check – most shoppers want AI to help them discover products, not buy for them. 

You’ll learn what on-site AI features users actually care about and how your team can use AI to meet long-standing UX best practices that are hard to keep up with manually at scale. You'll walk away with a research-backed view of where to invest in AI on your ecommerce site and what specific site improvements you should start making ASAP.