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How We Grew Without Spending
PerfectTed scaled to 35,000 stores across 50 countries with virtually no paid marketing budget. In this talk, PerfectTed's Head of Sales, Shani Higgs, breaks down exactly how they did it, from scrappy distribution moves to a content strategy that generates millions of views for free. Packed with honest lessons and actionable takeaways, this is a masterclass in building a brand that grows through creativity, community, and compounding bets rather than cash.
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