From Idea to Bestseller: How to Build Products That Sell

12 Nov 2026
Keynote Theatre 1
How do you turn an idea into a product people actually want to buy? Skinnydip co-founder Lewis Blitz shares practical lessons on identifying trends, developing and pricing products, working with major retailers, managing margins and inventory, and using licensing effectively. Drawing on real-world experience, the session explores what makes products commercially successful, the mistakes brands commonly make, and how to test, learn and scale without taking unnecessary risks.
Speakers
Lewis Blitz
Lewis Blitz, Co-Founder - Skinnydip