The New Era of Shopping- Social Commerce

For decades, commerce has followed the same formula: brands create products, launch them on platforms like Amazon FBA or their own websites, spend millions on advertising, and hope consumers make their way to buy. That model is rapidly changing. Today, people are discovering products through creators they trust, purchasing directly within the content they consume, and making buying decisions through entertainment rather than traditional advertising.

In this talk, Alex Linebaugh explores why social commerce is one of the most significant shifts in consumer behavior since the invention of e-commerce. Drawing from his experience helping consumer brands generate millions in social commerce sales, he explains how platforms like TikTok Shop are redefining the relationship between content, creators, and commerce—and why this transformation extends far beyond a single platform.

Attendees will gain insight into why traditional marketing strategies are becoming less effective, how creator-driven commerce is changing the economics of retail, and why social commerce is poised to become the next evolution of online brand building—just as Amazon FBA once revolutionized how consumer brands scaled online. Whether you're building a startup, leading an established brand, or simply curious about where technology and consumer behavior are headed, this session offers a compelling look at the future of how the world will discover, trust, and buy products.