From Product Opportunity to E-commerce Growth with Accio Work

11 Nov 2026
Seminar Theatre 3
Building and scaling a product-based business across international markets requires a connected workflow spanning product development, sourcing, e-commerce operations, and marketing. This seminar introduces Accio Work, an agentic AI platform designed to help entrepreneurs and business teams manage these activities in one integrated environment.Attendees will explore how to use Accio Work for market research and product development, from identifying promising opportunities and defining customer needs to creating structured product briefs. The session will also cover supplier search and vetting, helping businesses assess supplier capabilities, compare commercial factors, prepare RFQs, and support auto negotiation around price, MOQ, quality, lead time, customisation, and other requirements.The seminar will then connect sourcing decisions with e-commerce operations. Attendees will learn how AI can support product image generation, product listing creation, store management, and analytics, helping businesses maintain consistency and make more informed decisions across sales channels.Finally, the session will examine how product and sourcing insights can support marketing and growth through social media, paid ads, emails, and SEO/GEO. Attendees will gain a practical framework for managing the journey from product opportunity and supplier engagement to e-commerce execution and multi-channel growth.
Speakers
Michelle Lau
Michelle Lau, Managing Director - Alibaba.com