){kind=logo}
){kind=logo}
){kind=logo}
TikTok Shop Changed My Business: Virality Is Just The Beginning
TikTok Shop transformed David Connor's business, taking Kanzen from around 100 parcels to 10,000 in just three months. But what happens after a product goes viral? David shares the reality behind explosive social-commerce growth, from creators and consumer behaviour to operations, product strategy and scaling. This session explores why virality can open the door, but building a sustainable brand requires much more than a moment of online success.
