Exhibiting At The White Label Expo London


Over 7,000 visitors

Over the space of two days, we have over 7,000 online sellers, retailers and e-commerce business owners pour through the show doors with the sole intention of looking to source new products and find the latest solutions that will boost their business! To do so, they will be looking to form long-lasting relationships with innovative organisations and suppliers, and that’s where you come in.

Gain exposure

As an exhibitor, you will gain exposure to each and every one of our pre-qualified visitors, all of whom are looking to find the latest products and solutions. By placing yourself in front of these buyers, you have the chance to pitch them first-hand, fully demo your product and achieve a direct line to market, all in one place.

Pre-qualified attendees

White Label World Expo only invites pre-qualified attendees, meaning that only those with decision-making powers, or at a bare minimum with buying influence, will be in attendance. From online sellers, retailers, e-commerce business owners to entrepreneurs, White Label World Expo provides a base for all those in the industry to learn and improve their businesses.

  • 84%

    of the attendees are decision makers

  • Over 82%

    of visitors are owners/directors

  • -->
keyboard image

The Power of

Face To Face

face to face conversation

Face to Face Selling is considered the cornerstone of sales. In fact, 95% of people believe that face to face interactions and sales are essential for successful long-term business and client relationships. Here at the White Label World Expo, our philosophy and belief is that people respond to people.

We provide the perfect place in which to meet clients and facilitate business, whilst also providing educational and thought-provoking seminars and keynote sessions. This is because our show allows you to get up close and personal with over 7,000 potential clients and pre-qualified business leads, all have been selected by the organiser, and they have chosen to attend.

2022 Testimonials

“The event at the ExCel Centre was really well organised, and the setup of my Keynote Speaking slot was quick and efficient. There were a range of interesting and growing brands to learn about at their stands, and lots relevant to my industry in particular, so definitely worthwhile.”

Wizz Selvey, Keynote Speaker
  • “Hi this is Prashant, I'm from Green Bell packaging and we exhibited at white label Expo this year. And it has been an amazing experience so far. Yesterday was a fantastic footfall and so far we have already bagged a few orders. I don't want to give the numbers right now, but we have had a fantastic response so far. And the stall, though it is behind it, is super busy still. And we don't even have time to have our lunch. So we have booked for next year's show already. And it's great!”

    Prashant, Green Bell Packaging

  • “Had a great day down at The White Label Expo with my business partner. Had the opportunity to network with some amazing people as well as taking a look into the world of white label. I must say it swept me off my feet, white label eliminates the nitty gritty part of running a business. It allows people such as myself to focus on marketing and scaling a business to success. An amazing experience overall and will keep my eyes peeled for likewise events.”


  • “Well what a busy few days for the Primis team!! White Label World Expo Series done and dusted, what a great event and thanks to the organisers for doing such a great job!!
    Rebecca Griffiths’ talk went down well as well, lots of interest from the attendees!!
    Great to have our new addition to the team Liam Stefan Walmsley joining Seamus St John and the rest of the team as well!!”


  • “Thank You White Label World Expo Series! For putting on a great Tradeshow. What a great turnout! Witnessing an abundance of great companies showcasing their quality products!
    We hope to showcase once more!”

    FH Packaging

  • “It was my first time at the UK White Label World Expo. An excellent resource for budding entrepreneurs and networking. I will definitely visit again! It was great to be a judge on the Industry Awards celebrating businesses that strive to go the extra mile for today’s customers.”

    Grace Abamba, Society Of Cosmetic Scientists Nigeria, JUDGE

Call or email if you supply any retail services, equipment, or products in connection with the following areas:

  • Home & Kitchen
  • Beauty & Personal Care
  • Lawn & Garden
  • Clothing
  • Toys & Games
  • Health & Household
  • CDs & Vinyl
  • Industrial & Scientific
  • Movies & TV
  • Musical Instruments
  • Office Products
  • Cell Phones & Accessories
  • Baby Products
  • Electronics
  • Sports & outdoors
  • Grocery
  • Pet Supplies
  • Office Supplies & Stationery
  • Books
  • Arts
  • Automotive
  • Tools & Home Improvement
  • And much more!

Who will you meet?

  • Buyers
  • Directors
  • Business owners
  • CEO
  • Entrepreneur
  • VP Sales
  • International Sales Director
  • Founder
  • Head of Procurement
  • Business development managers
  • Procurement Director
  • Procurement Officer
  • Strategic Sourcing Director
  • Purchasing Manager
  • Purchasing Agent
  • Materials Manager
  • Purchasing Director
  • Head of Category Development
  • Category Purchasing Manager
  • Materials Director
  • Procurement Manager
  • Director of E-Commerce
  • Stock Director
  • And many others!
  • aldi
  • aldo
  • alibaba
  • amazon
  • asos
  • burberry
  • asos
  • chrome
  • dpd group
  • ebay
  • etsy
  • harrods
  • holland and barrett
  • home depot
  • loreoal
  • lush
  • marks and spencers
  • Meta logo
  • microsoft logo
  • nike logo
  • nike logo
  • protein world
  • puma
  • sainsbury
  • shopify
  • superdrug
  • tesco
  • tiktok


Alternatively, please contact us on Tel: +44 (0) 117 313 7621 or email at enquiries.wl@fortem-international.com



High quality and engaging content. The content not only stimulates interest in the show but is also a crucial tool to promote the products and services that will be exhibited at the event.



We work with numerous partners to reach their audiences through different marketing avenues, including: industry magazines and associations, blogs and websites, directory owners, social media group owners, key influencers and networking groups, are all being exploited and maximised!

lPublic Relations

Public Relations

We are working closely with our brilliant marketing team to deliver quality show content. Not only creating a buzz and noise around the event across the entire industry press but also further afield, ensuring the show information and hype spreads to every relevant organisation, resulting in maximum exposure.



Our monthly newsletter is sent to an entire database of pre-qualified industry professionals. Ensure that your brand gets high exposure by submitting blogs and content that will be read by thousands of hospitality professionals, making your product or service known before the show doors even open.

PR Opportunites

PR Opportunities

We ask our exhibitors to share with us their show plans regarding product launches, special offers, new services, competitions or anything exciting so we can include this news on our website and all over our social media platforms.