Jonathan Longhurst
Agenda Adapt
Amazon Content Optimisation: You Can’t Improve What You Don’t Measure
A truly optimised product detail page (PDP) will increase your visibility and improve your conversion rate - critical to winning on Amazon (or any marketplace/e-commerce environment)! Agenda Adapt will share their proprietary process to PDP optimisation; Auditing & assessing, researching, copy & content creation, and most importrantly meaurement. Let us show you how we move from subjective optimisations to objective impact measurement driving increases in traffic, conversion rates and sales.
Biography
Jonathan Longhurst has worked in the digital advertising and media space for over 18 years in senior commercial, product and consultancy roles. Having worked at Amazon Advertisng as an EU Snr. Product Specialist, responsible for the launch and roll-out of key initiatives such as Amazon Marketing Services (AMS or now known as Sponsored Ads), Amazon DSP, Alexa, Fire TV and Amazon attribution, Jonathan left to co-found Agenda Adapt. Agenda Adapt provide end-to-end Amazon services specialising in content optimisation (organic performance) and advertising solutions (paid media).
Jonathan Longhurst
Agenda Adapt
Amazon Content Optimisation: You Can’t Improve What You Don’t Measure
A truly optimised product detail page (PDP) will increase your visibility and improve your conversion rate - critical to winning on Amazon (or any marketplace/e-commerce environment)! Agenda Adapt will share their proprietary process to PDP optimisation; Auditing & assessing, researching, copy & content creation, and most importrantly meaurement. Let us show you how we move from subjective optimisations to objective impact measurement driving increases in traffic, conversion rates and sales.