Amazon is rapidly investing more in brand owners, adding new features that brands can leverage to grow sales. Amazon Vine, A+ Content, Brand Stores, Amazon Posts, and Sponsored Brands are just some options available to only Brand Registry businesses. In this session, Carina will walk through which features to prioritise to maximise your revenue and potential on Amazon.
About Carina McLeod
Carina is passionate about helping retail brands succeed in the online world. With 20 years of experience in retail and 17 years working with Amazon, she loves to see how the dynamics of online shopping have changed over the past two decades. A subject she could talk about for hours!
Carina joined Amazon in 2004 and spent over 7 years working within Vendor Management in various product categories. In 2012 she started her career as a consultant. She began working with brands to help them grow and reach their potential on Amazon in North America and Europe.
After many years of consulting, Carina set up eCommerce Nurse, an Amazon-focused agency run by a team of ex-Amazonians and Amazon experts. The team focuses on helping vendors and sellers grow on Amazon through a variety of services, including strategic consulting, listing optimisation, translation, marketing, account management, and PPC management.