With the current state of the UK retail landscape, brands and retailers are increasingly thinking about growing their international footprint and entering new markets. In this session, I will share the key areas you need to focus on in order to develop and ultimately maximise your online cross-border sales strategy.
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Joanna Perry
How to Develop an International Online Strategy to Maximise Cross-Border Sales
About Joanna Perry
Joanna Perry oversees Practicology’s marketing, research and other thought leadership activity. She spent 12 years as a journalist and editor covering technology, ecommerce and retail before joining the business.
Authoring many of the reports that Practicology produce to share the firm’s expertise, Joanna has developed knowledge of ecommerce trends in emerging markets such as China and the Middle East. She has spoken, chaired and participated in events including Shoptalk Europe, Retail Week Conference, Ecommerce UK conferences and the BT Retail Week Technology Awards.
