Location pin
UNITED KINGDOM | 22 & 23 FEB 2021 ExCeL LONDON
LAS VEGAS | 10 & 11 MARCH 2021 LVCC USA
EUROPE | 19 & 20 MAY 2021 MESSE FRANKFURT
NEW YORK | 30 SEPT & 1 OCT 2021 JAVITS CENTER
Return to Speaker page Joanna Perry: Speaking at the White Label Expo

Joanna Perry


How to Develop an International Online Strategy to Maximise Cross-Border Sales

With the current state of the UK retail landscape, brands and retailers are increasingly thinking about growing their international footprint and entering new markets. In this session, I will share the key areas you need to focus on in order to develop and ultimately maximise your online cross-border sales strategy.

About Joanna Perry

Joanna Perry oversees Practicology’s marketing, research and other thought leadership activity. She spent 12 years as a journalist and editor covering technology, ecommerce and retail before joining the business.

Authoring many of the reports that Practicology produce to share the firm’s expertise, Joanna has developed knowledge of ecommerce trends in emerging markets such as China and the Middle East. She has spoken, chaired and participated in events including Shoptalk Europe, Retail Week Conference, Ecommerce UK conferences and the BT Retail Week Technology Awards.