World is evolving dramatically and so are consumers. Marketing to the new age Digital World isn''t any more about increasing reach, visits, likes, and comments. So, whether a brand is trying to reach out to a GEN Z or a Millennial, the disruption casued by the pandemic and the increasing demands to use technology, the world of consumerism is far different from what we just knew a couple of years ago.
About Rachit Kapoor
Rachit is a multi-talented individual. He is a national level cricketer, marketing and brand professional, and a much-lauded motivational speaker - all of this with a dash of aplomb! Rachit, who played professionally for Delhi, understands the concept of sportsmanship & teamwork. Unfortunately, he had to give up competitive sports due to an injury. It was, however, while still a cricketer that he studied English & American Literature at Hansraj College, Delhi University, and Northwestern University, US. Rachit's interest in consumers & business saw him gaining a Market Research degree at IE Business School, Madrid and an MBA at Cambridge Judge Business School, UK. Rachit has over 12.5 years- marketing/branding experience and is currently working for Amazon as Senior Global Product Marketing Ma