There is no denying that consumer preferences and buying habits have changed drastically in the past few years. This was especially true following the global pandemic, where both retailers and consumers encountered several unprecedented changes and uncertainties surrounding global supply chains.
In one of their latest studies, our media partner, Parcel Monitor has taken a closer look at the latest peak season performance in Europe. Leveraging on their data capabilities, the team has conducted an extensive analysis of data to examine the region’s state of e-commerce during Black Friday and Cyber Monday last year. They even invited Nate Skiver, one of their E-Commerce Delivery Experts, to share his views on their findings.