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Brand Message Over Brand Name

One of the benefits of pursuing white label products for your business is the opportunity to fully customize your brand without having to worry about the manufacturing process. In Forbes’ article, “Why A White Label Solution Is Easier Than Building Your Own”, the first benefit they point out is that it is quick and easy to brand because you save significant time and money by going with an already established product.

Printify points out that consumers, especially Millennials and Gen Z, are more interested in the overall brand message as opposed to a well-known brand name.  Meaning, while the product itself is still important, these consumers want to buy from brands that stand for a strong message and promote positive actions and community. 

Further emphasizing this trend, Industrial Packaging listed “Sustainability and Environmentally Friendly Packaging Materials” as the number one packaging trend for 2020. Brands that stand for environmental awareness and promote sustainability stand out to the Millenial and Gen Z consumer segment and are more likely to earn their business. 

Learn more about white label trends and network with hundreds of leading suppliers at The White Label World Expo on September 1st & 2nd, 2021 at the Las Vegas Convention Center. Get your free tickets today!